Intro To
E-book Basics
E-book Basics
An eBook is one way to get an
individual’s ideas online either for free or for a reasonable price tag amount.
Basically the term eBook refers to the electronic form of publication of any
information.
The
information can be on a vast and almost infinite variety of topics and the
information can also be sources from other online postings.
Get all the info
you need here.
E-book Basics
Most of the eBook use the PDF
format but there are also other formats that can be used without many problems
while producing the same results.
The individual would have to ensure the
electronic format used is compatible otherwise the information would not be
able to be accessed easily therefore defeating the purpose of the posting.
The process of successfully churning out an
eBook is not very difficult and with a little bit of knowledge and research one
should be able to come up with a presentable piece worth posting. For the more
experienced and serious eBook authors this is a very lucrative revenue earning
platform.
The following are some tips on how to get started:
Ensure one has a word processor
that saves information in PDF formats.
Google Docs which is free,
Microsoft
Word which is not available for free and Open Office which is also free can get
the job done adequately.
The next step which for most can
be quite challenging is to be able to come up with material that is worth
sharing or selling.
This material has to be original in its content in order to
be able to draw the attention
of the target audience and to also create a sense
of expertise and trustworthiness for
the author.
Copied works are usually not
favourable.
Print or save the written material in PDF.
Deciding on a
set amount of words would also be wise as material that is too lengthy can be
off putting for some.
Decide How Your Book Will Be
Used
There are several different ways
to use an eBook compilation online today.
Some of these are specifically
designed as marketable revenue earning product while other are the
contributions of individuals who just want to share information with others and
yet others who write eBooks as a way to indulge in a writing passion that they have.
Whatever the reasons may be the
eBooks that are produced will usually be done in a fashion that best suits its
purpose for creation.
Those who choose to create
eBooks for the purpose of establishing steady revenue earning platforms will
definitely be more serious and conscientious about its content and design as
compared to those who simply do so for the sheer pleasure of being able to
share their views and knowledge.
The one's that choose to do so as
an earning tool will focus more on getting the information that is the most
relevant, recent and factual based.
Being a tangible asset the eBooks are
something that can be tapped for its profit churning capabilities at any given
place and time.
The sale of such eBooks can be
done individually whereby the author has to actively promote his or her eBooks
to people interested in purchasing them or the other option would be to sign
on with an already established entity that specializes in eBooks
to others for a fee.
EBooks can also be designed to
create an individual’s presence within a specified platform.
The individual
would then be perceived as an authority on the subject matter being produced
through the eBook, thus creating a need for the said individual to be needed
for their contributions.
Creating eBooks is considered a
big business entity for today’s information hungry world.
Almost anyone can
create an eBook when armed with the adequate amount of corresponding
informative content.
Decide On Formats Relative To How Your E-book Will Be
Used
Deciding on the format that's most
suitable for the types of various possible uses
of the eBook is most important
to ensuring its effectiveness. It is considered by those who are better
informed as an essential point to consider when it comes to electronic publishing
styles.
The format eventually chosen
after the relevant considerations have been made will determine the nature of
the digital package in which it is distributed.
'There are many new formats that
are available and many more new ones being developed.
Currently there are tools
available to facilitate the repackaging of existing formats into other
acceptable or customs designed formats for alternative use.'
This is of course very useful
when the decision is made to commit to one style early on in the designing
phase of the eBook exercise and that's the fun part.
Considering the compatibility of
the targeted audience in 'accessing and browsing' through the content of the eBook
is important aswell.
If the intended target audience is unable to access the
information placed on the eBook through the chosen format then the eBook would
not be worth anything to them.
Creating ways to ease the 'installation and use' for the intended target audience is also another important
point to consider!
Here too if the installation process is lengthy and tedious
the definite existence of the user unfriendly aspect of the design would be off
putting and frustrating to the customer.
Therefore it is
necessary to look into the installation requirements for one that is easy and can be tailored to fit the accessibility of the eBook.
The supporting tools that maybe
required in order for the special features to be viewed without any
interruptions must also be well chosen.
There is nothing more annoying for the user than to have
these interruptions for the general experience of the eBook browsing.
Choose A Relevant Topic
As eBook are predominantly
designed for a specific target audience there should ideally be some thought
put into the topic matter to be featured in it.
The content provided in the
eBook should ideally reflect the information, solutions, or problems encountered by the reader and
other related material that would be useful to the reader focused on that particular subject.
Therefore choosing a topic to
write about should be done with some thought and care to ensure that the choice made
is interesting, attention grabbing and competitive in the eBook arena of
current times.
The following are some suggestions
of how to choose relevant topics:
·
Determining
and understanding the reasons for writing the eBook should be clearly
established even before the exercise to write begins. Questions such as; Is it
being written for monetary gain, promotional reasons, expansion of knowledge, creating an online presence or any
of the other motivating reasons should be addressed.
·
Conducting
a thorough market research exercise to determine what is currently causing a
“buzz” and the online keywords that are popular and used is also another way to determine a suitable choice topic
to write on.
·
Considering
a topic that has a personal connection to the individual is also something that
can be explored as such material is often well received as others are able to
relate to such personal style content.
· How to eBooks are another popular option to
choose to write on! If one decides to do this kind of eBook; the
information contained in the book should be both of sound and substantiated
material. A lot of research and thought
needs to be put into this style of content.
·
Having a
brainstorming session with colleagues, friends, family and basically anyone who
is willing to listen or already connected to the eBook scene, to come up with
topics is also a variable way to get ideas.
Put Your E-book Together There are several types of software available in the market
today to assist in the exercise of eBook compiling and writing.
Some may seem complicated
while some may seem too technical!
So the following points are designed to create an
easy step by step guide for putting together a simple eBook presentation.
Following the eBook compiler
options the individual would have to assign a suitable title for the intended
eBook listing and then enter the content about the page while setting the
e-book’s window parameters.
·
Using the
eBook compiler files, the next step
would be to select the eBook folder and set up the order of the files and
assign a start up page.
·
For security reasons the individual would be
expected to set up the user password with a combination of serial numbers for
the intended eBook posting.
·
The
toolbar usage would require the eBook compiler toolbar icon to be keyed into the
individual that would have to select the buttons, assign the captions for the chosen
buttons and icons for the toolbar corresponding actions.
·
The eBook
compiler bookmarks is where the
individual would insert bookmarks or links that would be displayed at the
navigational page of the eBook design content which is a very good tool as you can have people get more information by clicking on the links within the ebook!
·
Generating
the branding capabilities through the e-brander with the selection parameters
can be done in the eBook compiler
branding phase.
·
The
compilation stage of the process requires the individual to create and save the
eBook.
Using other time saving tips
when compiling the eBook is also encouraged.
Another eBook compiler tip that is
rather useful in the pop up tool tips points.
This tool is accessed whenever
the individual places the cursor over any area that requires some sort of
action.
The tool tip information will
then appear informing the viewer of the next course of action that needs to be
taken to proceed smoothly.
This is better than having to
revert to the manual and wasting a substantial amount of precious time!
Arrange The Ads In Your E-book Arranging ads for
eBooks is a fast growing level of popularity!
The revenue earner would be something interesting and beneficial to consider.
EBooks should feature ads and if so
how much should the authors receive in terms of revenue percentages is a good question!
If you want revenue you can receive it via the links that you put within your ebook and that is easy to do, as you put your cursor on to the hyperlink down drop menu or you will find it at the top of your page, so you click right side of your mouse once the window comes up you then type or copy and paste what you want as your hyperlink.
Once the hyperlink is embedded within your ebook people can click on that link
which will bring them to your Ad or another website..
Some eBook designers are now
including platforms for advertising applications to facilitate revenue earning
possibilities.
Attracting Advertisers to the ebook.
Attracting advertisers to the
eBooks is an ongoing process,
but unlike other media there is some level of ambiguity
when it comes to the accurate projection of sales derived from eBooks.
Some advertising can be
comfortably applied to the particular device or brand author with a proven
track record for sales to the digital versions made.
Then there is the possibility of
gathering smaller advertising revenue projections which might be available to a
target based audience for specific content.
However meaningful projections of
sales percentages which are to be based on corresponding advertising costs may
prove to be rather difficult.
There are also those that are
quite against the idea of including ads in the eBook style of publications as
it is currently perceived to be somewhat annoying and cumbersome.
"But I myself find the hyperlinks as additional free information that corresponds to the ebook a person is reading, and that helps gain revenue for your self once somebody clicks on to the hyperlink within the ebook, as it is quite helpful...in my opinion!"
People don't have to click onto the hyperlink!!
Those who choose not to be
interrupted by such ads basically down load applications that stop such
interruptions adequately thus defeating the overall intentions of advertising
in the first place.
Most books don't have interrupting ads but some hyperlinks are handy!
There is also the issue of
interactive availability and color screen help when it comes to viewing the ad
on eBook. To date both these issues though being addressed by the relevant
experts it has reached a level where the eBook user gets optimum quality visual
effects.
Decide What Extras To Include In Your E-book Package
Designing an eBook is no longer
just that!
There should be other beneficial element added to the general make
up of the eBook
to make it more competitive.
Exploring the various
possibilities would be at an advantage and to definitely create your platform for more
interest and revenue earnings.
The first and important step to
take would be to ensure the material posted is done in
a PDF format although
HTML versions are also acceptable though not as accommodating. Apart from
Decide What Extras To Include In Your E-book Package
Designing an eBook is no longer just
that!!
There should be other beneficial elements added to the general make up of
the eBook to make it more competitive.
Exploring the various possibilities
would be to your advantage and definitely create the platform for more interest and
revenue earnings.
The first and important step to
take would be to ensure the material posted is done in a PDF format although
HTML versions are also acceptable though not as accommodating.
Apart from the
revenue earning potential there is also the fact that eBooks can present opportunities that ordinary
printed information lacks.
Without restrictions in place
such as using incompatible formats, the viewer should be able to access many
platforms from the actual article posted.
Understanding that simply be default
the PDF format is searchable thus making is especially user friendly for
“how to” eBook contents and other styles of reference works.
From the viewers point of view,
finding and accessing information should be made easy and quick therefore
making the text “clickable” would be advantageous.
Being able to click on a
particular chapter, title or any segment and then having it immediately pop up
is something that would be time and energy saving thus be looked upon as favourable.
Providing further extras such as
facilitating a link on the eBook that opens a web page or even starts an email
is also a good idea.
With this facility the viewer can easily make other
references from different sources and also access web links.
The email pop up can be used to
get immediate feedback from the viewer which would help the host to address any
shortcomings.
Making recommendations on other
products, services or businesses can also be done in the eBook.
When the viewer
clicks through to the site where the new information is being posted the
affiliate program can then bring in extra revenue to the host.
Market your E-book Depending On Its Use
Having a great eBook but
marketing it without any real direction will bring about less than desirable
results.
Knowing the eBook contents and matching it with the target audience
that will find the content suitable for their needs is an important factor to
look into if the desired success rate is to be achieved.
Creating a market that is well
served with the particular eBook is always a good idea and putting the relevant
tool into practice to ensure this end will allow the eBook to be sold according
to its particular niche market.
Once this is established more
viewers will be interested in making a firm purchase.
Understanding that the eBook creator
may not always be an authority on the current needs of the viewing public is a
humble place to start.
Doing some research or arming
one’s self with supporting information before the niche market is approached
for the purpose of getting the eBook well received should be done at the very
onset of deciding the marketing strategy.
Conducting surveys, keeping
abreast with current comments on blogs, reading material from popular forums or
any other information that can shed light on the perceptions toward the content
of the eBook in the market will assist the eBook owner to make better judgments
on who would be best served by viewing the said eBook.
This would then enable the owner
to focus the attention on this group to promote the book to.
Understanding the customer is
basically looking for real solutions when they source for eBooks will also
assist in being able to promote the eBook according to its use. The target
audience should be able to connect with the material in the eBook if it is to
achieve any level of success.
Launching Your Product
The following are some tips
which should ensure a successful launch strategy:
Ø
Offering a
pre launch discount or even freebies to all those on the individual’s emailing
list would be a good way to start the attention
grabbing campaign for the launch of the eBook. This action will also contribute
to the loyalty status of those on the email list.
Ø
Making the
launch more attractive by adding features that include bonus earning potential
for committed buyers is also encouraged.
Most people will be more inclined to make a commitment if there is something
else to be gained besides the intended product itself.
Ø
Hiring
outside help with the proper tools and knowledge on how to make a successful
launch is something that should be
considered especially if previous launches did not live up to expectations.
Sometimes this is not only cost effective but also a less stressful option.
Ø
Making a
good first impression is sometimes the only way to ensure a successful launch.
It is therefore in the best
interest of the eBook design to have an attention grabbing cover design. It may
even be necessary to hire a professional who would have a better idea on what
is saleable.
Ø
Keeping
track of every aspect of a launch is also necessary and using good supportive tools that can ensure this would be an
advantage. If the monitoring system chosen is adequate there is will less
stress for the individual as everything would be visible and accessible at a
moment’s notice. If there are any problems detected within the launching
process it can be addressed immediately and effectively.
There are a lot of
things one can do to ensure the eBooks are well received.
Some may take a
little more time and effort than others but ultimately they all are designed to
garner as much attention and revenue to the launch of the eBooks.
